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TGR wins!

May 16, 2014

The last phase of elections was over. General elections of India, the world’s largest democracy had been just over. Counting was about to begin in a day or two. Winners would be decided and then announced.

Since the time elections had been declared, all TV channels were busy covering the news about various parties, candidates, their campaigns, or having debates in their studios on one or the other aspect that was relevant.

For the next two days before the counting, all TV channels were airing the projections of their exit polls. It was on one of such days that we sat comfortably as we watched all this with our friends over drinks.

‘What if there is an election among the whiskies?’ I popped the question. Everyone gave me a questioning look. They possibly did not understand my query.

‘Imagine, what it will look like if all whiskies have to campaign for themselves. How will they do it?’ I asked.

‘Interesting!’ said one of the friends, ‘I think even whiskies will get into some sort of a royal battle.’

‘Let us play a game. Each one of us, except the one who will be the voter, is going to represent a whisky tonight and will have to campaign for himself or the whisky he represents,’ suggested another friend. Election mood was prevailing. All agreed.

Once the role of each one of us was decided, the voter friend said, ‘The focus of today’s campaign is how you have become what you are.’

The next hour was spent listening and enjoying each human-whisky talking big about its features. Each one of them had a similar process of ageing and maturation… though they all had a different lineage and age.

Finally, it was the turn of Black Dog Triple Gold Reserve.



‘I, Black Dog Triple Gold Reserve also popularly known as Black Dog TGR, am the only blended Scotch that is produced involving a triple maturation process,’ said the friend who was pretending to be a Black Dog TGR.

‘Now what is triple maturation process?’ there seemed to be whispers among the other contesting whiskies.

Black Dog TGR continued with its campaign holding the attention of the lone voter and raising envy amongst its fellow contestants.

Now this was one unique feature they did not have in them and were curious to know more about it.

‘The triple maturation process involves Grain whiskies and Malt whiskies separately matured in American Bourbon Casks and then blended together and matured again in Oloroso Sherry Butts for an extra longer period of time to give the blend a distinctive flavour and a delicate finish,’ explained Black Dog TGR.


Triple Mature Process


‘As per the exit polls (read consumer research) conducted on the blend of TGR, it has been appreciated and accepted as a parallel to any 12 Y.O blended scotch. I am available for all of pack sizes of their choice –1 ltr, 750ml, 375ml, 180ml and 60ml’, Black Dog TGR concluded its campaign.

Once all whiskies had done with their campaigning, it was time for the voter to decide and give his mandate.

‘Black Dog TGR has been prepared using a unique triple maturation process, reducing the ageing time without compromising with the colour, taste, and finesse. It has a distinctive flavour and delicate finish’, voter said and announced the verdict, ‘Black Dog Triple Gold Reserve is the winner!’



Sangita Passey
16 May 2014



Black Dog Easy Evenings | Black Dog Scotch | Ginger Claps

Disclaimer: The content of this post is meant only for people above the age of 25


From → Review Point

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